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America witnessed the start of a revolution in the credit card industry when Discover card was unveiled nationally during the 1986 Super Bowl. A Dawn of Discover commercial featured a rising sun, uplifting images of traditional American life and the simple message: Very few things cost you nothing to get and pay you back every day. But now the Discover card does. Discover made it known that innovation and change were coming to the credit card industry: Change that focused on features and services that consumers wanted, but couldn't find in other credit cards. At the time, annual fees were common and cash rewards were unheard of. Discover set out to change that as a pioneer in offering cash rewards and no annual fee. Today, Discover is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover card, America's cash rewards pioneer.
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